THE IMPACT OF MARKETING COMMUNICATION IN CREATING AWARENESS FOR A NEW PRODUCT

THE IMPACT OF MARKETING COMMUNICATION IN CREATING AWARENESS FOR A NEW PRODUCT  

ABSTRACT

This project is vitally to known the impact of marketing communication in creating awareness for a new product and also to examine the effectiveness of marketing in an organization. The study will be significantly by showing the ingredients in creating awareness for a new product for organizational growth and development in the operation of a new product for organizational growth and development in the operation of a well standardized marketing in the knowledge, skills, ideas, moral, and ethics above all. It should be efficient way of improving marketing communication in creating awareness for a new product. The research carried out by using NASCO Group of company Jos, as a case study. Data collected through the use of issuing questionnaire personal interview, and observation. The data collected analyzed by using simple percentage and Chi-square from the analysis, the findings of the impact of marketing communication in creating awareness for a new product will be examine and approved. 

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