Sunday, 15 November 2015

BENEFITS AND FUNCTIONS OF SOCIAL MEDIA


What is social media?

Social media can be defined as a computer – mediated tools that allow people to create, share or exchange information, ideas and videos in virtual communities.
Or
It is defined as a group of internet – based applications that build on the technology foundations of web that allow the creation and exchange of user generated content.

Types of Social Media 
Media sharing: These are services that allow you to upload and share various media such as music, video, pictures. Most services have additional features such as commenting, profile etc. Here the most popular media are Youtube and flickr.

Micro-blogging: These are services that focus on short updates that are pushed out to anyone subscribed to receive the updates. E.g. Twitter.

Social – News: The voting is the core social aspect of the items that give the most votes are displayed the most prominently. Most services allow people to post various news outside articles and then allows its users to “vote” on the news or items e.g. Reddit and Digg.

Benefits of Social Media
1.     Higher Brand Authority: To make your business improved he / she must be interactive with his customers and have a good faith, to other customers that comes into that company. When people knows about the business they will like to brag about the goods and services turned by social media.
2.     More Opportunities to Convert: Many or most customers post you to make on a social media platform is an opportunity to the customers to convert. To have access to the new customers, you will be able to interact with item e.g. comment, video, image to share for someone to react.
3.     Richer Customer Experiences: Customers like email or phone calls to interact on social media, it is an opportunity to publicly demonstrate your customer service enrich your relationship with your customers e.g. if your customer complains about facebook, you can immediately address the comment, apologies and take action to make it right order customers.

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