VISUAL PRESENTATION

VISUAL PRESENTATION

INTRODUCTION

The term visual presentation is used to refer to the actual presentation of information through a visible medium such as text or images. Visual presentation has a lot to do with communicating through visual aids and is desired as the conveyance of ideas and information in forms that can read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate or persuade a person or audience.

THE IMPORTANCE OF VISUAL PRESENTATION TO THE OFFICE AND THE AUDIENCE.

Effective communication can be quite challenging, especially when making a presentation or giving a speech. In order for the communication to be effective, you must keep the attention of the listeners and deliver the information in such a way that it is fully understood. One of the most effective ways to get your message across and make it memorable is with visual presentation. Some importance of Visual presentation is as follows:

1.     It Aids Comprehension: Not everyone understands concepts and information at the same rate. Some people can understand messages quickly while others need help to grasp what is being said. Visual presentations is a way of further explanation. If some people are visual/audio learners, the visual presentation may be necessary for comprehension. Visual presentation create repetition and the more repetition in communication, the greater the chances that your audience will understand and remember effectively. It is a facilitator for an increased and improved understanding in a communication process.

2.     It Aids in Organizing Communication: Visual presentation can be used to organize communication, making it easier to remember points made in an interaction. The introduction of different visual aids (picture/images) for each point of a speech using presentation helps the mind to separate messages into smaller chunks of information. The visual presentation also creates a point of reference for the mind to quickly refer to when attempting to retrieve information. This is to say that it gives the communication (lecture, meeting, lesson etc) a structure and special form that aid the understanding of information.

3.     Improve Attention Span: Everyone has a limited attention span in communication. Once this capacity is spent, the mind will decrease its ability to retain information and listen effectively. Using visual presentation refreshes the mind and engages it in a different way, renewing the attention span. Visual presentation keeps the mind entertained and therefore actively sharp and ready to receive information that can be of great value to the audience and the office.

4.     It Creates a Vocal Point: In visual presentation the speaker is helped to stay on track on his point of communication. If there is any one central visual aid, the speaker can use, then the speaker’s thoughts and audience’s attention will stay on course. There’s nothing worse than listening to speaker ramble and lose the audience. A visual presentation assists in avoiding such a scenario in a complete communication process.

5.     It Helps in Memory: The office of Training and Education has reported that psychologist and educators have found the use of visual tools leads to a retention of information rate three days after a meeting or other event that was six time greater that when the information is presented by the spoken word alone. Visual presentation allows the speaker to use verbal and non verbal communication to solidify the message and provide a point of reference for the mind.

6.     Visual Presentation Saves Time: Using visual presentation in the office for communicating or lectures is of great relevance to both the office and the audience. It saves business time, especially if the subject matter contains information that may be too lengthy for written or oral communication. The use of visual presentation to show pie charts, graphs, diagrams, photographs, video shorts and animation can often explain subject matters quickly as fast as possible and in a manner that is more easily absorbed by the audience. Time is valuable in every organization, so the importance of timely and effective communication is the prime consideration of visual presentation like the projector.

REFERENCES

Paul Mike 1999. “Impact of Visual Representation to The office” Google Search, Retrieved 11 July 2014.

Joey Papa, The Importance of Visual Presentation to Communication. (An e How Contribution Writer) Google Search. Retrieved 11 July 2014.

Matt Mc Kay !999. How do Audio/Visual Presentation Helps in Business Communication. Google Search Retrieved 11 July 2014.

Robert Lane and Andre Vlcek. Rational Presentation, A Visually Interactive Approuch. www.microsoft/en:us/poerpoint.)