SOCIAL MEDIA

What is social media?

Social media is defined as a group of internet based on application that is built on the ideological, technological foundation of web 2.0 and also allows the creation and exchange of user generated.

Or

Social media is a phrase that is tossed around a lot these days but can be difficult to pin point base. On how broad an information is, it also allows the creation of the exchange of user generated content.

TYPE OF SOCIAL MEDIA

1.     Social news: These are services that allows people to post various news items or links to outside articles and then allows it’s users to vote on the items e.g. Digg and Reddit.

2.     Blogging comments are aspect that are attached to blogs and usually the discussion on centers around the topic of the blog post and also it allows members to hold conversation by posting messages.

3.     Media sharing are services that allow someone to upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, Whatsap, twitter, face book and 2go.

4.     Book marking site: Are services that allows someone to save, organize and manage links to various websites and resources around the internet most allow the person to tag and also to  make them find things easy to search and share in the website.

Benefit Of Social Media  

1.     Improve brand loyalty: Brands are engaged on social media channels and also they enjoy higher loyalty from their customers. The report concludes “companies should take advantage of the tools”. Social media gives them when it comes to connecting with their audience.

2.     Increased Brand Recognition: This is important because it simultaneously makes you easier and more accessible for new customers and also makes an individual familiar and recognizable for existing customers. For example, a frequent twitter user could hear about a company for the fist time only after stumbling upon it in a news feed. Or an otherwise apathetic customer might become better acquainted after seeing the presence on the multiple network.

3.     More opportunities to convert: Social media is a platform in which an opportunities for customers are converted simultaneously and also have access to new customers, recent customers, and old customers every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit.