TYPES OF ADVERTISING

 

 TYPES OF ADVERTISING

1)     Information Advertising:  This is the type of advertising that create brand awareness and knowledge of new products.  One of the all time most memorable aids Starrel Australlia rugby player jacileo for energizer batteries.  He was shown dressed as a bater busting into an early morning sub way car, repeatedly showing out the brand name to the consumers.  Unfortunately, people remember the name but hated the aid.  Brand awareness cannot come at the expense of brand attitudes.

2)     Persuasive Advertising:  This is also one of the type of advertising that create liking, preference, conviction and purchase of a product or service some persuasive advertising was comparative advertising which makes an explicit compassion on the attitudes of two or more brands.  For years, U.S.A. has run a successful campaign called “Its every what you want to be” that showcase desirable locations and events that don’t accept the American Express Card.  Comparative advertising works best when it elicits cognitive and effective motivations simultaneously.

3)     Reminder Advertising:  It is to stimulate repeat purchase of products and services.  Expensive four colour coca-cola cuts in magazines are intended to remind people to purchase coca-cola.

4)     Reinforcement Advertising:  It is the type of advertising that convince current purchase of a product that they made the right choice.  Automobile aids often depict satisfied customers enjoying special features of their new car.