THE EFFECT OF STRATEGIC PLANNING AND POLICY ADMINISTRATION IN AN ORGANIZATION GROWTH AND DEVELOPMENT

 SOLD BY: Enems Project| ATTRIBUTES: Title, Abstract, Chapter 1-5 and Appendices|FORMAT: Microsoft Word| PRICE: N3000| BUY NOW |DELIVERY TIME: Within 24hrs. For more details Chatt with us on WHATSAPP @ https://wa.me/2348055730284

THE EFFECT OF STRATEGIC PLANNING AND POLICY ADMINISTRATION IN AN ORGANIZATION GROWTH AND DEVELOPMENT

(a case study of the Federal Ministry of Finance, Abuja)

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

This project is concerned with the effect of strategic planning and policy administration in organization growth and development. For any organization to continue to exist for a very longtime, that organization must come out with policy and plans that will enable it meet the long run objectives.

As argued by Ogedengbe (2007) in one of his historic articles summarized strategy into five “1” of plan, play, pattern, position and perspectives. This five “P” should be apply in the formulation and implementation of plan and policy in an organization for speedily growth and development. Strategy may be applied in my goal oriented organization or establishment.

Strategic according to the oxford advanced learner’s dictionary defines strategic as part of a plan that is meant to achieve a particular purpose or to gain an advantage.

1.2     STATEMENT OF THE PROBLEM

Planning and policy is very important administration, planning and policy problem may be analyzed as follows

1. Ambiguity in definition of objectives – so many organizations does not streamline their objectives thereby causing the process of policy implementation to be slow thereby reducing growth and development process.
2. Ineffective leadership implementation of policy –some managers in an organization may be problem to the organization from their leadership pattern or styles.
3. Lack of required reserves-lack of finance may affect strategic planning and policy in an organization thereby reducing organizational development
4. Inappropriate planning and policies-since most business owners lack necessary managerial skills, especially interpersonal or human relation skills thereby making inappropriate decision and policy.
5. Too much level of management may create for policy undergoing many stages before implementation this may lead to distortion.

1.3     OBJECTIVE OF THE STUDY

The objectives of this study are as follows;

1. To formulate realistic and attainable policies that will enable organization growth and development.
2. To place effective strategy in an organization in growth plans and actions.
3. To bring to light the importance of strategic planning and policy formulation and implementation.
4. To ensure that policy statement are flexible.
5. To place effective integration of an organization in growth plans and actions, both current and for the future.

1. SIGNIFICANCE OF STUDY

The study is of significance to business executives, managers and students in the following way

1. It enable the reader to know the relative role of strategic planning and policy administration in organization growth and development.
2. It will also help the reader to know the planning model to get an effective implementation of policy
3. This project would also help student concern, directors, managers who would like to research on the same topic or a similar one in the future to expend on their horizon

1.5      RESEARCH QUESTIONS

1. What is strategic planning?
2. What are the effect of strategic planning in organizational development and growth?
3. To what extent can strategic planning and policy administration affect organization development and growth?
4. Is strategic planning and policy administration statement flexible?
5. Can strategic planning and policy administration increase organizational growth and development?

1. RESEARCH HYPOTHESIS

Hypothesis is defined as a guide to research or investigation in the entire process of research endeavor. It keeps the researcher on the main line of his or her study.

H_O:    Lack of effective strategic planning and policy administration may likely not affect policy formulation and implementation

H_I:     Failure to recognize existing strategic planning and policy is likely to affect the performance in the federal ministry of finance.

1.7     SCOPE OF STUDY

This study is delimited to and will be conduct in Abuja; the study will be carried out in Federal Ministry of Finance, Abuja.

1.8     LIMITATION OF STUDY

A research of this nature is found to have a lot of limitation. Time factor was a serious problem, given the time period for the completion of this research work was share along with other academic, non-academic work which was necessary in relation with the completion of the school in general. Another limitation is that of material for the secondary data. Ever though there are many existing textbooks and journal of strategic management which would have been used for the research work. Another limitation is financial constraint.

1.9     DEFINITION OF TERMS

Administration: Is the activities that are done in order to plan, organize and run a business.

Association: having two things connected either two people coming together to do business.

Development: It is the gradual growth or process of advancing something.

Formulation: To create or prepare

Growth: The process of increasing or expanding

Implementation: To make that which has been officially decide to happen or use.

Organization: This is defined as any group of two or more people working together in a predetermined fashion to attain a set goal

Planning: Is the act or process of doing something that you intend to do or achieve.

Policy: can be defined as a guide to thinking in decision making.

Strategy: Is a unified, comprehensive and integrated plan designed to assure that the basic objectives of the enterprise or business are achieved.

 SOLD BY: Enems Project| ATTRIBUTES: Title, Abstract, Chapter 1-5 and Appendices|FORMAT: Microsoft Word| PRICE: N3000| BUY NOW |DELIVERY TIME: Within 24hrs. For more details Chatt with us on WHATSAPP @ https://wa.me/2348055730284

STRATEGIC PLANNING AS A VITAL WEAPON FOR MARKETING CONSUMER GOODS

STRATEGIC PLANNING AS A VITAL WEAPON FOR MARKETING CONSUMER GOODS

(A Case Study of Hamdala Bread Nasarawa)

CHAPTER ONE: INTRODUCTION

1.0     BACKGROUND OF THE STUDY        

Strategic planning in an organization cannot be over emphasized. It is a very important yardstick considered in moving and managing an organization. Strategic marketing planning and control leads organization to define their mission in specific term given, the directors and purposeful managers direct the details operation only after they have determined what their basic goods are and how they can be achieved.

Thus, the activities of an organization and its survival and growth will ultimately depend on its strategic planning which help to accessing to do. After all we attempt to put resource together in order to make two ends meet.

According to Hickson (1992: Page 5) strategic planning can be as an economic phenomenon relating to the efficiency and effectiveness in doing things so that greater quality and quantity of goods and service can be made.

Strategy is a method of plan chosen to bring a desired future, such as achievement of a goal or solution to a problem. Strategy is important because the resources available to achieve these goals, determining actions to achieve the goals and mobilizing resources to execute the actions.

Marketing strategy is a long term forward looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

1. Strategic planning involves an analysis of the company’s strategic initial situation prior to the formulation, evaluation and selection of market oriented competitive position that contributes to the company’s goals and objectives.
2. Strategic marketing as a distinct field of study emerged in the 1970’s and built on strategic management that preceded it.

Marketing strategy highlights the role of marketing as a link between the organization and its consumers addresses three deceptively simple questions:

1. Where are we now?
2. Where are we going?
3. How are we going to get there?

In an attempt to answer these questions, strategic planners require sophisticate skills in both research and analysis.

1.1     STATEMENT OF THE PROBLEM

The research work intends to examine the proper solution to the common problem on why some business organization failed to succeed or liquidate as a result of low facilities that affects the form of marketing operations.

Further to this problem is the high cost of raw material needed to procure the finished goods to run the plan is also becoming alarming, but workers are the most complex of all factor of production, time, money and various other materials resources is quite different from the management of workers.

1.2     OBJECTIVE OF THE STUDY

The objective of this study is to examine the impact of strategic planning as a vital weapon for marketing consumer goods. The specific objective include:

1. To identify various types of marketing strategies in the Hamdala Bread industry.
2. To identify adequacy of the marketing planning in the marketing of Hamdala Bread.
3. To access marketing strategies in the Hamdala Bread
   1. RESEARCH QUESTIONS
4. Can effective implementation of marketing strategy serve as a means to achieving an organizations success?
5. Does your company apply strategic planning in its sales and distribution?
6. How does marketing strategy enhance profitability in an organization?

1.4     STATEMENT OF HYPOTHESIS

Ho: The lack of proper strategic planning may not be responsible for the enhancement of marketing of consumer goods.

Hi: That lack of proper strategic planning may be responsible for enhancement of marketing of consumer goods

1.5     SIGNIFICANCE OF THE STUDY        

This project will be of many benefits to many organization and other parties. It will enable business organizations know the impact of planning ahead, set the necessary objectives, policies, procedures and strategies in order to grow and accomplish the desired objectives.

More so, another benefit of this research work to an organization is on the aspect that alternative course of action for effective planning would be determined and investigated and the result would be determined.

1.6     SCOPE OF THE STUDY

This study would see to what extent a strategic planning can apply in Nigerian situation using Hamdala Bread Bakery Firm as a case study. This research work would seek to:

• To examine what a strategic plan is
• To assess that marketing strategy is better for the marketing of consumer product
• To find out whether the goods that have been produced are marketable.
• This work will see the common ways on what can balance to improve productivity.

1.7     LIMITATION OF THE STUDY

1. TIME: This is the greatest constraint of all human endeavor e.g. going to school in time, going to work in time etc.
2. ATTITUDE OF RESPONDENT: Some of the questionnaires distributed were returned. Some of the respondents were not willing to take part by giving relevant information because of one reason or the other.
3. FINANCE: There is financial constraint with regard to visitation to and fro in search of relevant data.

The topic strategic planning a vital weapon for marketing consumer goods is an elaborate topic with specific reference to Hamdala Bread Bakery Firm deals with the purpose at which strategic planning as a vital weapon for marketing consumer goods is an essential avenue for the growth and continued existence of the entire firm.

1.8     OPERATIONAL DEFINITION OF TERMS

For clarity of purpose, it would be of good use to define or explain more vividly in this the following terms:

1. STRATEGIC: Planning according to Amana (1992 page 55) defines strategic planning as the board over all development of s firm resources to achieve organizational objective. According to Kehinde (1990, Page 15) defines strategy as an act and science of employing the means for achieving established goals.
2. STRATEGIC MARKETING PLANNING: According to Amana (1992, Page 24) defines strategic marketing planning as a process of a specifying policies within the framework of a mode with the objective of attaining goals at the lowest possible cost.
3. PLANNING: According to MalamHaliruIdris (2005 Page 32) defines planning as the most basic of managerial function, it determines the organization objectives and purpose so that everyone understand what they have to accomplish.
4. MARKETING RESEARCH: According to Kehinde (1990 Page 14) defines marketing research as the systematic impartial and complete design execution and reporting of investigation to help solve the problem of marketing mix.
5. BRANDING: According to Amana (1992 Page 34) defines branding as the term which an organization might employ to give their product a distinct marketing feature and identify which cannot be realized.
6. EVALUATION: According to Kehinde (1992 Page 24) defines evaluation as a system for measuring the output of a system to determine if it has met the desired goal. This involves a comparison of a planned result with actual result.