Showing posts with label Communication. Show all posts
Showing posts with label Communication. Show all posts

Saturday, 4 March 2023

Communication

Communication

Communication is simply the act of transferring information from one place to another. Although this is a simple definition, when we think about how we may communicate the subject becomes a lot more complex. There are various categories of communication and more than one may occur at any time.

The different categories of communication are:

  • Spoken or Verbal Communication: face-to-face, telephone, radio or television and other media.
  • Non-Verbal Communication: body language, gestures, how we dress or act – even our scent.
  • Written Communication: letters, e-mails, books, magazines, the Internet or via other media.
  • Visualizations: graphs and charts, maps, logos and other visualizations can communicate messages.

The process of interpersonal communication cannot be regarded as a phenomena which simply ‘happens’, but should be seen as a process which involves participants negotiating their role in this process, whether consciously or unconsciously. 

Senders and receivers are of course vital in communication. In face-to-face communication the roles of the sender and receiver are not distinct as both parties communicate with each other, even if in very subtle ways such as through eye-contact (or lack of) and general body language. There are many other subtle ways that we communicate (perhaps even unintentionally) with others, for example the tone of our voice can give clues to our mood or emotional state, whilst hand signals or gestures can add to a spoken message.

In written communication the sender and receiver are more distinct. Until recent times, relatively few writers and publishers were very powerful when it came to communicating the written word. Today we can all write and publish our ideas on the Internet, which has led to an explosion of information and communication possibilities.

The Communication Process

A message or communication is sent by the sender through a communication channel to a receiver, or to multiple receivers.  The sender must encode the message (the information being conveyed) into a form that is appropriate to the communication channel, and the receiver(s) then decodes the message to understand its meaning and significance.

Misunderstanding can occur at any stage of the communication process. Effective communication involves minimising potential misunderstanding and overcoming any barriers to communication at each stage in the communication process. See our page: Barriers to Effective Communication for more information.

An effective communicator understands their audience, chooses an appropriate communication channel, hones their message to this channel and encodes the message to reduce misunderstanding by the receiver(s).  They will also seek out feedback from the receiver(s) as to how the message is understood and attempt to correct any misunderstanding or confusion as soon as possible. Receivers can use Clarification and Reflection as effective ways to ensure that the message sent has been understood correctly.


Communication Channels

Communication theory states that communication involves a sender and a receiver (or receivers) conveying information through a communication channel.

Communication Channels is the term given to the way in which we communicate. There are multiple communication channels available to us today, for example face-to-face conversations, telephone calls, text messages,  email, the Internet (including social media such as Facebook and Twitter), radio and TV, written letters, brochures and reports to name just a few.

Choosing an appropriate communication channel is vital for effective communication as each communication channel has different strengths and weaknesses.  For example, broadcasting news of an upcoming event via a written letter might convey the message clearly to one or two individuals but will not be a time or cost effective way to broadcast the message to a large number of people.  On the other hand, conveying complex, technical information is better done via a printed document than via a spoken message since the receiver is able to assimilate the information at their own pace and revisit items that they do not fully understand. Written communication is also useful as a way of recording what has been said, for example taking minutes in a meeting.

Encoding Messages

All messages must be encoded into a form that can be conveyed by the communication channel chosen for the message.  We all do this every day when transferring abstract thoughts into spoken words or a written form.  However, other communication channels require different forms of encoding, e.g. text written for a report will not work well if broadcast via a radio programme, and the short, abbreviated text used in text messages would be inappropriate if sent via a letter. Complex data may be best communicated using a graph or chart or other visualisation.

Effective communicators encode their messages with their intended audience in mind as well as the communication channel. This involves an appropriate use of language, conveying the information simply and clearly, anticipating and eliminating likely causes of confusion and misunderstanding, and knowing the receivers’ experience in decoding other similar communications.  Successful encoding of messages is a vital skill in effective communication.

Decoding Messages

Once received, the receivers need to decode the message, and successful decoding is also a vital skill.  Individuals will decode and understand messages in different ways based upon any Barriers to Communication which might be present, their experience and understanding of the context of the message, their psychological state, and the time and place of receipt as well as many other potential factors.  Understanding how the message will be decoded, and anticipating as many of the potential sources of misunderstanding as possible, is the art of a successful communicator.

Feedback

Receivers of messages are likely to provide feedback on how they have understood the messages through both verbal and non-verbal reactions.  Effective communicators should pay close attention to this feedback as it the only way to assess whether the message has been understood as intended, and it allows any confusion to be corrected.  Bear in mind that the extent and form of feedback will vary according to the communication channel used: for example feedback during a face-to-face or telephone conversation will be immediate and direct, whilst feedback to messages conveyed via TV or radio will be indirect and may be delayed, or even conveyed through other media such as the Internet.

There are four main problems that prevent people from writing complete, grammatically correct sentences. These problems include: (a) the sentence fragment; (b) the run-on sentence; (c) lack of subject-verb and pronoun-reference agreement; and (d) la ck of parallel structure.

Sentence Fragments

A fragment is a sentence which is not complete, and therefore not grammatically correct. Sentence fragments are problematic because they are disjointed and confusing to the reader. There are three main causes of fragments: (a) a missing subject; (b) a missing verb; (c) “danger” words which are not finished.

There are three ways to check for sentence completeness:

1. Find the subject. A subject is the noun or pronoun about which something is written. To find the subject of a sentence, identify who or what is doing the action. If there is no subject, the sentence is a fragment. Consider the two examples below.

“The student felt nervous before the speech.”

“Thought about leaving the room.”

The first sentence above is complete, because it contains both a subject and a verb. The subject of this sentence is the student. The sentence contains a subject which answers the question, “who or what felt nervous?” The second sentence is a fragment, because there is no identifiable subject. The sentence does not contain a subject which answers the question, “who or what thought about leaving?” To correct the second sentence, one could write: “He thought about leaving the room.” Alternatively, on e could combine the two sentences to form one complete sentence: “The student felt nervous before the speech, and thought about leaving the room.”

2. Find the verb. A verb is the action word in a sentence. Verbs express action, existence or occurrence. To find the verb in a sentence, identify what happened. If there is no identifiable action, the sentence is a fragment. Consider the two examples below.

“Many scientists, such as Einstein, think in strange ways.”

“Many scientists think in strange ways. Einstein, for example.”

This first example above has one complete sentence followed by a fragment. “Einstein, for example” is a fragment because there is no verb. “Einstein” serves as the subject (he is the one doing something), but the rest of the sentence does not express wh at action he is taking. The second example is a complete sentence. In this case, the sentence contains both a subject (scientists) and a verb (think). Alternatively, one could write the following: “Many scientists think in strange ways. Einstein, for example, could not tolerate more than one bar of soap in his home.” In this case, there are two complete sentences. In the second sentence, the subject is Einstein and the verb is “could not tolerate.”

3. Check for “danger” words. A danger word is one which introduces a thought that requires a follow-up phrase. Such words are sometimes called “cliff-hangers” because they begin a statement, but leave it “hanging” without a finish. Consider the phrases below.

“If you come home…”

“When the rain falls…”

“Because he is mean…”

The danger words in the sentences above are “if,” “when” and “because.” When these words are used at the beginning of a phrase, they require a follow-up phrase to conclude the thought.

Example: If you come home on time…then what?
Correct: If you come home on time, I will buy you a present.

Example: When it rains…what happens?

Correct: When it rains, the gutters become clogged.

Example: Because he is mean…what is the result?

Correct: Because he is mean, I will not take a class from him.

Danger words are helpful when writing sentences, but one must be sure to include a concluding phrase when these words are used.

Commonly used danger words include: after, unless, although, how, as if, when, because, where, before, while, if, until, once, so that, since, whether.

Run-on Sentences

A run-on sentence is one which actually contains two (or more) complete sentences without the proper punctuation to create separate sentences. There are two common forms of the run-on: (1) the “comma splice” in which a comma is inserted between two comp lete sentences where a period should actually be used; (2) a lack of punctuation where a semi-colon or period is needed.

Incorrect Examples – The Comma Splice

John is a musician, he plays the guitar for a living.

The girl walked home, she decided not to ride the bus.

He could only guess at the number of guests who attended the party, the entire yard was filled with people.

In each of the examples above, the two sentences are incorrectly joined by a comma, thus “splicing” two complete sentences together into one run-on sentence. To correct these run-on’s, the comma should be replaced by a period, thus creating two separate sentences, as shown below.

Correct Examples

John is a musician. He plays the guitar for a living.
The girl walked home. She decided not to ride the bus.
He could only guess at the number of guests who attended the party. The entire yard was filled with people.

Incorrect Examples – Lack of Punctuation

There is a problem with the television however no one is available to fix it.
Nobody knows what really happened the policeman said there was a fight.
That is the problem when people have conflict they attack each other personally.

In each of the examples above, some type of punctuation is needed to separate the two parts of the sentence: either a semi-colon or a period.

Correct Examples

There is a problem with the television; however, no one is available to fix it.
There is a problem with the television. However, no one is available to fix it.

Nobody knows what really happened; the policeman said there was a fight.
Nobody knows what really happened. The policeman said there was a fight.

That is the problem when people have conflict; they attack each other personally.
That is the problem when people have conflict. They attack each other personally.

Subject-Verb Agreement

In order for a sentence to be grammatically correct, the subject and verb must both be singular or plural. In other words, the subject and verb must agree with one another in their tense. If the subject is in plural form, the verb should also be in plur al form (and vice versa). To ensure subject-verb agreement, identify the main subject and verb in the sentence, then check to see if they are both plural or singular. Consider the examples below.

Incorrect examples – Subject-Verb Agreement

“The group of students are complaining about grades.”

The main subject in this sentence is “group,” which is singular. The main verb is “are complaining,” which is plural.

“A recipe with more than six ingredients are too complicated.”
The main subject in this sentence is “recipe,” which is singular. The main verb is “are,” which is plural.

“The facts in that complex case is questionable.”

The main subject in this sentence is “facts,” which is plural. The main verb, “is,” is singular.

“The people is wearing formal attire.”

The main subject in this sentence is “people,” which is plural. The main verb is “is wearing,” which is singular.

Correct examples

“The group of students is complaining about grades.”

“A recipe with more than six ingredients is too complicated.”

“The facts in that complex case are questionable.”

“The people are wearing formal attire.”

A variation of the subject-verb agreement is pronoun-reference agreement. In the case of pronoun-reference agreement, all of the pronouns should agree with one another in singular or plural tense. Consider the examples below.

Incorrect examples – Pronoun-Reference Agreement

“A manager should always be honest with their employees.”

The subject in this sentence, “manager,” is singular. The corresponding pronoun, “their,” is plural.

“Organizations must be careful about discriminating against its employees.”

The subject in this sentence is “organizations,” which is plural. The corresponding pronoun, “its,” is singular.

“If you really care about somebody, let them make their own choices.”
In this sentence, the pronoun “somebody” is singular, but the corresponding pronouns, “them” and “their” are plural.

Correct examples

“A manager should always be honest with his (or her) employees.”
“Organizations must be careful about discriminating against their employees.”
“If you really care about somebody, let him (or her) make his (or her) own choices.”

Parallel Structure

The parallel structure of a sentence refers to the extent to which different parts of the sentence match each other in form. When more than one phrase or description is used in a sentence, those phrases or descriptions should be consistent with one an other in their form and wording. Parallel structure is important because it enhances the ease with which the reader can follow the writer’s idea. Consider the following examples.

Incorrect examples – Parallel Structure

Example One: “He is strong and a tough competitor.”

Notice that “strong” and “a tough competitor” are not the in the same form. “Strong” and “competitive” are consistent in form.

Example Two: “The new coach is a smart strategist, an effective manager, and works hard.”

Notice that “a smart strategist” and “an effective manager” are consistent with one another, but not consistent with “works hard.”

Example Three: “In the last minute of the game, John intercepted the football, evaded the tacklers, and a touchdown was scored.”
Notice that the first two phrases in this sentence are consistent with one another: “intercepted the football” and “evaded the tacklers.” However, the final phrase, “and a touchdown was scored” is not consistent with the first two phrases. Correct examples

Example One: “He is strong and competitive.”

Example Two: “The new coach is a smart strategist, an effective manager, and a hard worker.”

Saturday, 4 June 2022

Television as a Medium of Communication

Television as a Medium of Communication

Television was indeed, one of the greatest inventions of 20th century. John Logie Baird gets the credit for inventing the 1st mechanical working television system in 1926. Vladimir Kosma Zworykin demonstrated a system of Television with a cathode ray tube called ‘kinescope’ which is the basis of modern television. Television is basically an audio – visual medium of communication which makes optimum use of sight and sound. This unique medium communicates information, education, advertisement, entertainment, publicity, propaganda and other services to the mankind by combining the elements of sound, picture, motion, color and drama. It simultaneously appeals to one’s sense.

 

The eye is one of the most powerful sensory organs and two thirds of learning comes through the sense of sight much more than what people learn through the sense of sound. Audio-visual information lasts long in one’s memory. The presence of color enables one to show things in natural colors enhancing the level of communications. The motion gives one more dynamism to the process of communication. The other chief element is drama that is interwoven in the presentation. Thus, the presence of these rich characteristics of theatre in television makes the communication process more effective and helps the viewers in the perception of information.

The live nature of television allows it to transmit visuals and information almost instantly. This capacity of television makes it ideal for transmitting live visuals of news and various events. A large number of audiences who cannot read or right can watch television and access the information shown on television. As a medium of communication, television also as a very wide output, range and reach. By nature, television is generally identified as a transitory medium of communication. It is different from other media of communication. It combines compelling visuals with the personal immediacy of radio. This audio visual character gives television a great power in conveying realism which keeps the viewers emotionally involved with the programme. It allows the audiences to witness various events which take place around the world. The new media enable the audiences to participate in various events by posting their comments on websites.

 

Television as a mass medium has tremendous influence on modern society. No medium has ever dominated people’s lives as television did. Today television has replaced the film as a dream machine to emerge as the most popular and powerful medium of mass communication. Television is mainly responsible for the rapid shrinking of the world – a world without boundaries. It is obvious that television plays a dominant role in modern society. It is widely understood that television has both positive and negative impact on people

Tuesday, 3 May 2022

The Concept of Mass Communication

 

The Concept of Mass Communication

Mass communication takes place through so many channels, these varieties of channels are called the mass media which are simply put as the major gateway through which large number of people received information, entertainment, simultaneously. Mass communication is a term used to denote a section of the media specifically envision and designed to reach a very large audience such as population or nation.

 

According to Nweke (2004:52), is the means of communicating with large number of people, mass media are these technical devices or appliances of the print and electronic media as well as the recent information technologies through which messages are transmitted from a source to the receiver.

According to Bittner (2005:10), the media are specifically designed to reach a large audience. The term was got in the 1920s with the advent of nationwide radio network, mass circulation newspaper and magazines. Some form of mass media such as books and manuscripts had already been in use for centuries. Mass media include television, radio newspaper and internet media (like blogs, message boards, pod casts and video sharing) because individuals now have a means to exposure that is comparable in scale to that previously restricted to a group of mass media producers. The media is able to reach large number of people simultaneously.

 

      Electronic Media

The electronic media is that institutional structure that fosters the rapid transmission of standardized information to as relatively large audience through a mechanized channel. The electronic media can be sub-divided into radio, television, the internet etc. the electronic media (i.e radio, television and the internet) play so many function in the society, in that the information can reach a defined audience in little time as against other forms of communication (Bauran 2003).

Sunday, 2 January 2022

UTILIZATION OF INFORMATION COMMUNICATION TECHNOLOGIES IN COLLECTION MANAGEMENT IN STATE UNIVERSITY LIBRARIES IN NORTH CENTRAL ZONE, NIGERIA

UTILIZATION OF INFORMATION COMMUNICATION TECHNOLOGIES IN COLLECTION MANAGEMENT IN STATE UNIVERSITY LIBRARIES IN NORTH CENTRAL ZONE, NIGERIA

ABSTRACT

The study examines the utilization of information communication technologies in collection management in state university libraries in north central zone. The specifically seek to: Identify the Information Communication Technologies facilities that are available in state university libraries in North Central Zone, determine the perception of librarians on the benefits of utilizing Information Communication Technologies in collection management, determine the extent to which Information Communication Technologies are utilized in collection management and identify barriers to effective use of Information Communication Technologies in collection management in state universities libraries. The study will employ descriptive survey research design. Random sampling technique will be used in choosing the sample. The researcher adopted the use of questionnaire as the research instrument while the data obtained were analyzed using tables and descriptive statistics. The study revealed that lack of ICTs information management policies, poor funding in libraries, the lack of skilled human resources to install and manage computer networks which cause slow Internet connection, and shortage of technological literate manpower to manage the ICT facilities are among the numerous challenges limiting the effective use of ICT in library collection management. Finally the study recommended that the required information and communication technologies should be acquired and utilised and management of libraries must ensure that adequate training in the use of information and communication technologies (ICTs) be given to academic librarians.

Key words: utilization, information communication technologies, collection management, libraries

CHAPTER ONE

INTRODUCTION

Recent advances in science and technology in general and developments in the field of information technology in particular have vastly influenced the concept of collection management in libraries and have brought in sweeping changes in information collection, storage and dissemination of information. Factors like information explosion, budgetary constraints, complex requirements of users, rising cost of publications and other related factors as well as development of digital libraries, internet, e-mail, CD-ROM, electronic publishing etc., have forced the libraries and librarians to change the style and approach of their functioning. Libraries have slowly started giving importance to “accessing the other library’s collection” rather than mere possessing almost all documents on a given subject i.e., shifting from “owning” to “access” and “sharing” (Oyewusi & Oyeboade, 2019).

Collection development in libraries is tilting towards electronic documents / information sources using network facilities. The trend of printed materials is decreasing and need for accessing electronic information resources is increasing slowly day by day and the concept of collection development which implies building, growing, dealing with selection and acquisition of library materials is changing towards collection management. Combination of both print and electronic information resources like CD-ROM, On-line, internet is the dilemma faced by the libraries and librarians in recent past (Oyewusi & Oyeboade, 2019).

The library acts as a medium of getting the latest scientific and technological information either in print or in electronic form, for accessibility and use of the library patrons, Library resources include not only traditional print-on-paper media like books, journals, newspapers, and maps, but also ‘audio-visual materials like cinematograph film records, audiocassettes, video cassettes, projectors, microfiches, Compact Disk Read Only Memory (CD-ROM), computer software, online databases, electronic books and c-journals and other media via the Internet. Halsey (2006) added that libraries maintain collections that include not only printed materials but also art reproductions, maps, photographs, etc. In addition to maintaining collections within library buildings, libraries often offer telecommunications links that provide users with access to information at remote sites. University libraries are often considered the most important resource centres of an academic institution. Hence, they should be sufficient in quality, depth, diversity and current to support the institutions curriculum (Oyewusi & Oyeboade, 2019).

1.1       Background of the study

Information and Communication Technology (ICT) has made a significant impact in every human endeavour. The impact has been rather prominent in areas of service activities such as banking, health, transportation, education and libraries. (Chauhan, 2014) posited that the benefits of the utilization of ICT in library services especially collection management can be broadly explained in terms of economy, ease, extension (or expansion) and efficiency. (Devchoudhary, 2017) also observed that ICT has influenced the traditional library services; bringing out fundamental changes in the process of acquiring, processing, storing, retrieving and information delivery.

The term, Information and Communication Technology (ICT) as it relates to library and as noted by (deWatteville and Gilbert, 2011), is the acquisition, analysis, manipulation, storage and distribution of information; and the design and provision of equipment and software for these purposes. (Oketunji, 2016) defines ICT as computers and other technologies that are used in the acquisition, organisation, storage, retrieval and disseminating of information in libraries. (Mayer, 2006) added that ICT in libraries is a term that covers the acquisition, processing, storage and dissemination of information in textual, numerical, pictorial and audio-visual formats. He further stated that the term is restricted to systems dependent on microelectronics; that is the technology and techniques involved in the design, development and construction of extremely small electronic circuits such as computer on a single silicon chip.

Collection management is the aspect of the library and information work that is responsible for selecting and acquiring information resources that will enable library and information practitioners to perform their myriad functions to their users effectively (Aina, 2014). Collection management practices are the activities performed by librarians in libraries. These practices involve selection and acquisition of library materials required by the library (Adomi, 2018). ICT application in library operations requires continuing education and acquisition of new skills by the staff in the area of knowledge update. ICT is responsible for the changing roles of handling traditional operation in services in a digital format (Adeleke & Olorunsola, 2010).

Librarians now use ICTs anytime and anywhere for information searching and retrieval. It is becoming impossible to have access to information without the help of ICT, hence, cost implications of use of ICT for processing and resource sharing. For instance, the use of e-mail services like Google mail, yahoo mail, voice mail, and window live mail on collection management practices seems to have reduced the burden on selection practices in libraries. Materials are now being sourced online through sending of e-mails. Publishers and vendors now send e-mails on the available materials they have in stock to be accessed by the university librarians and/or acquisition librarians and approval is given as to the needs of the university before supplies are made. This has improved the relationship between the university libraries, publishers and vendors.

(Singh, 2004) observes that collection development and collection management have been used almost synonymously, although there are differences in meaning. Collection development is the selection and acquisition of library materials, considering users’ current needs and future requirements. Collection management is much more than collection building. It is managing the use, storage, and organization of the collection, and making it accessible to users. (Branin, 1994) notes that the paradigm of librarianship is clearly changing and the librarian’s role is diversifying. Librarians at present are more concerned with collection management than collection development. It is on this note that this study tends to examine the utilization of information and communication technologies in collection management in state university libraries in North Central Zone.

1.2       Statement of the study         

The role of the university library in any institution of higher learning in the area of acquisition, organization, dissemination, information storage, access and retrieval cannot be overemphasized. The present-day university library services are focusing more on deployment of ICT as a result of the changing pattern of information seeking behaviour of information users. Studies have shown that the university libraries in North Central Zone of Nigeria have been totally dependent on manual method of performing their routine functions with its attendant inadequacies such as low patronage of ICT services, lack of interest in utilizing ICT on collection management practices, shortage of skilled ICT manpower and good remunerations to retain the few skilled ones, capital investment on information and communication technology equipment, high cost of library software and database connectivity, maintenance and constant epileptic power supply amongst others. The Nigerian government has made tremendous efforts to ensure that ICTs are available and used in Nigerian universities. In spite of these developments, there appears to be problem of poor collection management practices among librarians in various institutions in North Central Zone. It would seem these lapses are likely to limit librarians in gaining access to and using information resources thereby limiting job effectiveness, efficiency and performance. Whether the utilization of ICT in library operations could remedy the manual system and bring about effectiveness, efficiency and performance in library operations is the concern for this study. The present study put in question is: what is the level of utilization of Information Communication Technology in collection management in state university libraries in North Central Zone, Nigeria?

1.3       Objectives of the Study

The general objective of the study is to examine the utilization of Information and Communication Technologies (ICTs) in collection management in state university libraries in North Central Zone.

The specific objectives of this study are to:

  1. Identify the Information Communication Technologies facilities that are available in state university libraries in North Central Zone
  2. Determine the perception of librarians on the benefits of utilizing Information Communication Technologies in State university libraries
  3. Determine the extent to which Information Communication Technologies are utilized in collection management in state universities libraries
  4. Identify barriers to effective use of Information Communication Technologies in collection management in state universities libraries.

1.4       Research Questions

The following research questions guided the study:

  1. What are the Information Communication Technologies facilities that are available in state university libraries in North Central Zone?
  2. What are the perceptions of librarians on the benefits of utilizing Information Communication Technologies in State university libraries?
  3. To what extent is Information Communication Technologies utilized in collection management in state universities libraries?
  4. What are the barriers that hinder effective use of Information Communication Technologies in collection management in state universities libraries?

1.5       Significance of the Study

The findings of the study will be significant to the following: librarians in state universities libraries and other academic libraries, state governments, and researchers.

In specific terms the findings will be useful to librarians in state universities libraries in the sense that they can apply the recommendations in improving the collection management and services to library users. It will also enable them be up-to-date with current practices in academic librarianship, thus fully equipping them to render efficient services to library patrons.

The findings of this study will serve as a reference document or tool for the library managers in educating the state governments on the need to adequately fund state universities libraries in respect of providing Information Communication Technologies services and facilities to enhance collection management.

The findings of the study will be useful to researchers in the field of librarianship and information science by allowing them identify the gap (s) that need filling. It will also afford researchers the opportunity to see the link or relationship of this study with other studies that have been conducted in the area and enable them identify the areas that need further investigation.

1.6       Scope of the Study

The study covered the utilization of Information Communication Technologies in collection management in state university libraries in north central zone. The scope of the study is further limited to Nasarawa state University Library to enable the researcher have elaborate examination of the research topics as it will be impossible to cover all the state university in the North Central Zone of Nigeria.

1.7       Operational definition of the terms

  1. Information: Information is a data that has been processed. It is also referred to data that have a particular meaning within a specific context, or data that have been processed in such a way to be useful to the recipients. (Ayatse, 2005).
  2. Communication: This is the transfer of information from one point to another either electronically or non-electronically, with the information being understood by the receiver.
  1. Technology: According to the oxford advanced learners dictionary (7th edition) “technology is a specific knowledge used in practical ways in industry”. For example, designing new machines which are made to meet up the demand of current and future situation/trend.
  2. Information and Communication Technologies (ICT): Stands for “Information and Communication Technologies.” ICT refers to technologies that provide access to information through telecommunications. … This includes the Internet, wireless networks, cell phones, and other communication mediums
  3. Library: A library is a social institution charge with the responsibilities of selection, acquisition, organization, interpretation, conservation, retrieval and dissemination of information by trained or professional librarians and para-professionals.
  4. Academic Library: Any library attached to a post-secondary or tertiary institution or libraries attached to universities, Polytechnics, Colleges of educations, colleges of agriculture etc.        
  5. Collection Management: Collection management is the term most commonly used to describe the area of librarianship that deals with collections. Collectionmanagement incorporates the variety of functions involved in selecting, acquiring, storing and maintaining collections in a cost-effective manner.

Thursday, 7 January 2016

THEORIES OF COMMUNICATION IN ENGLISH

INTRODUCTION- COMMUNICATION

Communication is a skill acquired by an individual to exchange message, fact, ideas, opinions, and even express emotions. This skill is acquired either without any conscious effort or by conscious effort through education. When the skill is acquired without conscious effort (like a child acquiring its mother tongued, it creates a certain profiles for the individual that is why some people appear aggressive, some other timid and a few other sly and cunning.
According to Davito (1973) defined communication as the act by one or more person, of sending and receiving messages distorted by noise within the opportunity for feedback.
James, et al (1995) asserts that communication also sees as an instrument of social interaction.
Sandra and Richard Weaver (1989) defined communication as a power in which people share information, ideas and feeling.
 

THEORIES OF COMMUNICATION

WHAT IS THEORY
Theory is more accurately defined as a set of interrelated concepts that present a systematic view of phenomenon  by specifying relation for the purpose of explaining and predicting the phenomenon; Tucker Weaver  and Berryman Fluk, in research in speech communication, 1981, Thing Kerlinger, Foundation of Behavioural Research 1973.
A Theory is set of concepts and relationship statement that enables one to understand, describe, explain, evaluate, predict, and control things (Phenomenon) theory – maker are puzzle – solvers. Humans naturally invent theories.
ATTRIBUTION THEORY
Attribution theory explains how and why ordinary people explain the things as they do. Everybody tries to make sense in this social world, people try to find the cause and effects even if they’re in none.
Attribution theory is the study which come under this social psychology, through this theory Heider explains the causes of individual behaviour and events.
The attribution theory was introduced by Heider but later it was developed by various psychologist and based on this theory various models were attempted to explain the behavioural processes of attribution.
According to Heider, how a person understands the event and how the events is related to the person’s thinking process and their behaviour. Attribution theory tends to explain certain basic questions of individuals “How other do and what they do”. A person interprets with themselves “why other do something which may cause attribute of one’s behaviour. Most of our attributions are driven by our emotional and motivational impulses. Fritz Heider classified the attribution theory into two types as:
1)   Internal Attribution
2)   External Explanatory Attribution
 
1. INTERNAL ATTRIBUTION
When a person is motivating for a certain action and questioned about it, the person need to explain the reason for the question or action. In internal attribution, a person always to show him as much as positive. Internal attribution are driven by motives and emotional attitudes of an individual.
Example
Jim scored the highest mark in class. He believes that he got marks because he worked hard and because he has the ability to score good marks. He attributes the causes in the factor which are internal. And thus his confidence level increases and he tends to score higher next time also.
 
2. EXTERNAL ATTRIBUTION
A person want to understand the world through events which happens around him and a person seeks reason for that particular event by using external event.
 
Example
Henry scored the lowest mark and he believed that it because of the pen. He even believes that the person who checked his answer sheet was not a good mood. He attributed the causes of this failure in external factors.
TYPE OF MODELS OF COMMUNICATION
1.  LINEAR MODEL: The linear model views communication as a one – way or linear process in which the speaker speak and the listener listens.
 
2.  Interactive Model: The main flaw in the linear model is that it depicts communication as one-way process where speakers only speaks and never listen. It also implies that listeners listen and never speaks or send message.
 
3.  Transactional Model: The main drawback in the interactive model is that it does not indicate that communicator can both send and receive messages simultaneously. This model also fail to show that communication is a dynamic process which changes over time.
 
4.  Shannon and Weaver Model of Communication: In 1948 Shannon was an American Mathematician Electronic Engineer and Weaver was an American Scientist both of them join together to write an article in “Bell System Technical Journal” called “A Mathematical Theory of Communication”.
The Model is specially designed to develop the effective communication between Sender and Receiver. Also they find factors which affecting the communication process called “Noise”. At first the model was developed to improve the technical communication later its widely applied in the field of communication.
The model deal with  various concept like information source, transmitter, noise, channel, message, receiver, information destination, encode and decode.
SENDER: The originator of message or the information source selects desire message.
 
ENCODER: The transmitter which convert the message into a signal.
Note: The sender’s message converted into signal like waves or binary data which is compactable to transmit the message through cables or satellites./
 
DECODER: The reception place of the signal which converts signals into message. A reverse process of encode.
 
Note: The receiver convert this Binary data or waves into message which is comfortable and understandable for receiver. Otherwise Receiver can’t Receive the exact message and it will affect the effective communication between the sender and receiver.
Receiver: The destination of the message from the sender
Note: Base on the decoded message the receiver gives their feed back to the sender, if the message distracted by noise it will affect the communication flow between sender and receiver.
 CONCLUSION
Fritz Heider thinking influenced generation of psychologists. He is one of the most cited social scientists of all time. There are several theories and model developed based on the attribution theory. This theory employs various methods for the measurement and categorization of attributions. Even if it was developed by Heider the main framework of the theory was modeled by Bernard Weiner and Harold Kelly.
 
REFERENCES
Aliyu, J. (2006) Upgrading English Achievement. Wusasa – Zaria; Tamaza
Banjo L. Bisong J. (1985). Developmental English. Ibadan Spectrum Books.
Shannon, E, E. & Weaver, W. (1949). The Mathematical Theory of Communication , Urbana Illinois: University of Illinois Press.

Berlo, D.K. (1960). The Process of Communication. New York, New York: Holt Rinehart & Winston.

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